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‘I ditched teaching to become a financial dominatrix – men send me money for nothing’

Lana Michaels claims she makes around £100k a year through her Loser Club, which helps men get on track in aspects of their life while fulfilling their sexual fantasies

lana michaels
Lana says she traded in her teaching job to take on a new career

A woman who used to discipline students for a living has revealed how she swapped teaching for an unorthodox new career as a financial dominatrix.

Lana Michaels, who calls herself the Loser Life Coach, earns up to £100k every year for “absolutely nothing.”

After moving from the UK to Murcia, Spain, three years ago, Lana looked for alternative work due to the pandemic – and discovered adult streaming platform Fansly.

After joining the platform and experimenting with different types of content, she found subscribers started sending her money for no apparent reason.

“I would receive messages saying that they feel it because I am a goddess and they are worthless losers,” she said.







Lana said she found herself a niche when men started sending her money out of the blue
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Image:

mediadrumimages/@loserlifecoach)







Lana set up the Loser Club to help clients work on different aspects of their lives
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Image:

mediadrumimages/@loserlifecoach)

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“Some asked me to be mean to them or for certain things in return but it was always simple things like a couple of photos or a voice/video call tipping much more than I would usually charge.”

As these unusual requests grew, Lana realized she had found a niche.

She said: “I began researching the niche and I started to understand it more and more. I joined self help groups for recovering finsubs (what they call the person who is being financially dominated).

“I asked many questions about how it made them feel to keep sending money over and over until they regretted it.

“I found that they often lacked self-esteem, were virgins, had humiliation kinks, had controlling parents, gambling, drink or drug addictions and many more things.”

However, after she realized many of the men sending her money were suffering from poor mental health, Lana realized she needed to change her approach to financial domination in order to protect them.

She founded the Loser Club, where she took on clients who needed to make changes in their lives – but who also wanted to pay for her steamy content.

“I could use their sexual urges to help them make some changes and also satisfy their sexual needs and fetishes all in one with my content,” she explained.

She added clients now pay her to take control of certain aspects of their lives – which could include personal training, improving their social skills, being their agony aunt or even training so they can last longer in sex.

Lana said she gives the coaching in the form of sexual roleplay – so she’ll assume the position of a dominatrix by talking down to her client until he shows progress (at which point she’ll praise him).

She explained: “The subscriber receives new daily tasks and has to send back video evidence for sexual content rewards or attention. The ‘loser’ has to call me Mistress Lana.

“Most of my clients make real improvements over time in many aspects of their lives for example holding down their jobs better, physical appearance, meeting the love of their life, overcoming addictions and some have even claimed to have cut down or given up antidepressants altogether .”

After ditching a career that she claims brought in £21,000 a year, Lana is now raking in the cash and has spent tens of thousands on cosmetic surgery.

“I have paid out £12,000 for cosmetic breast and butt surgery in the last two years and I workout a lot and eat healthy because I want to be a good example for my fans,” she said.

She has 5,000 followers on her Fansly page as well as subscribers who pay £80 for a basic membership to her platform.

Lana said: “I love the freedom of this job, the creativity and chance to be different everyday.”

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